Power Up Your Outreach

Give your program leaders easy-to-use multimedia tools that add world-class recordings, eye-catching photos, and interactive scores and diagrams to your outreach activities. Here are some sample ways you might use MITA that can be adapted from more than 125 works to fit your organization’s needs:

Deconstruct Sonata Form

Send a string quartet to a public school or senior home to explore one of classical music’s most time-tested strategies. As a prelude to a live performance, use MITA’s Eventful Story and Deep Glossary—replete with musical examples—to define sonata form and its inner workings; trace its origins in literature, and discuss why the word “form” is so problematic. Choose from among more than two dozen fully annotated examples in MITA (several from string quartets); invite participants to come forward and run the program to hear for themselves. This sound-based discussion (not a lecture!) opens the door for the performers to explain how sonata form was not some kind of recipe but rather a flexible means for creating a dramatic narrative. Their live performance will now live in a richer and more memorable context.

Introduce Beethoven

Most of your participants will have at least heard of him, but how much do they really know? Explore Beethoven’s troubled childhood, onset of deafness, and his status as the model for the modern hero. Use MITA for compelling visuals of Beethoven throughout his life and sound excerpts illustrating how his style evolved. How much was Beethoven’s music shaped by his life experiences? What was Beethoven’s influence on composers that came after him? Take an in-depth look at one or more of MITA’s eight symphonic, concerto, solo piano, and quartet works by Beethoven. Use the Interactive Scores to explore how he achieved some of his most recognizable moments (such as the opening or the development to the Fifth Symphony). Use a Listening Guide (the final movement of the String Quartet in C-sharp minor, perhaps?) to reveal how Beethoven inserted drama into a work. Then present a live piano trio, string quartet, or other chamber work by Beethoven, inviting participants to talk about what they hear.

Dive into World-Class Performances

Let’s take opera as an example (though MITA features legendary orchestras, conductors, chamber groups, and early music ensembles as well). What was so unforgettable about Pavarotti and Joan Sutherland? Listen to them perform Rigoletto side-by-side, supported by the London Symphony Orchestra. What decisions do they make that shape their understanding of Verdi’s score and Piave’s libretto? Use the Listening Guide to introduce novices to creative tactics used by Verdi to maximize the sense of tragedy. Head over to the Interactive Score to explore in more detail the performance directions that performers work with as they make their decisions. What is the ideal balance of power between singers, conductors, and orchestras? View the Weblink videos to examine the further roles played by directors as well as lighting, costume and set designers.

Make a Lasting Impact

As much as you want to get out into the community and to advocate for music, long-term outreach activities involving continued contact with participants over a period of time can be financially prohibitive. Awarding outreach participants with a MITA subscription for a year, or even for a month, is a cost-effective way of maintaining participants’ interest in your music beyond the initial contact. We will work with you on discounts for bulk subscription purchases that fit your budget. Consider sending participants weekly emails with “assignments” that follow a custom learning template that you can use and develop year after year. Send quizzes with concert tickets as prizes. MITA can be used with outreach participants ages 6-96, and there are countless ways to mold MITA to your specific outreach goals. If you are stumped or want to bounce ideas off of someone, just contact us. Our team is here to help.

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