Try MITA, Music's Digital Un-Textbook
Helping Presenting Organizations Democratize Their Musical Messages
Energize your outreach participants, audiences, staff, board, and even musicians by deepening their understanding with a fun-to-use program for exploring the music of the Western classical tradition and more.
How Can My Organization Benefit from MITA?
“MITA is impressive and easy to use.”
Former President, League of American Orchestras & Chicago Symphony Orchestra
Give your program leaders easy-to-use multimedia tools that add world-class recordings, eye-catching photos, and interactive scores and diagrams to your outreach activities. Here are some sample ways you might use MITA that can be adapted from more than 125 works to fit your organization’s needs:
Deconstruct Sonata Form
Send a string quartet to a public school or senior home to explore one of classical music’s most time-tested strategies. As a prelude to a live performance, use MITA’s Eventful Story and Deep Glossary—replete with musical examples—to define sonata form and its inner workings; trace its origins in literature, and discuss why the word “form” is so problematic. Choose from among more than two dozen fully annotated examples in MITA (several from string quartets); invite participants to come forward and run the program to hear for themselves. This sound-based discussion (not a lecture!) opens the door for the performers to explain how sonata form was not some kind of recipe but rather a flexible means for creating a dramatic narrative. Their live performance will now live in a richer and more memorable context.
Most of your participants will have at least heard of him, but how much do they really know? Explore Beethoven’s troubled childhood, onset of deafness, and his status as the model for the modern hero. Use MITA for compelling visuals of Beethoven throughout his life and sound excerpts illustrating how his style evolved. How much was Beethoven’s music shaped by his life experiences? What was Beethoven’s influence on composers that came after him? Take an in-depth look at one or more of MITA’s eight symphonic, concerto, solo piano, and quartet works by Beethoven. Use the Interactive Scores to explore how he achieved some of his most recognizable moments (such as the opening or the development to the Fifth Symphony). Use a Listening Guide (the final movement of the String Quartet in C-sharp minor, perhaps?) to reveal how Beethoven inserted drama into a work. Then present a live piano trio, string quartet, or other chamber work by Beethoven, inviting participants to talk about what they hear.
Dive into World-Class Performances
Let’s take opera as an example (though MITA features legendary orchestras, conductors, chamber groups, and early music ensembles as well). What was so unforgettable about Pavarotti and Joan Sutherland? Listen to them perform Rigoletto side-by-side, supported by the London Symphony Orchestra. What decisions do they make that shape their understanding of Verdi’s score and Piave’s libretto? Use the Listening Guide to introduce novices to creative tactics used by Verdi to maximize the sense of tragedy. Head over to the Interactive Score to explore in more detail the performance directions that performers work with as they make their decisions. What is the ideal balance of power between singers, conductors, and orchestras? View the Weblink videos to examine the further roles played by directors as well as lighting, costume and set designers.
Make a Lasting Impact
As much as you want to get out into the community and to advocate for music, long-term outreach activities involving continued contact with participants over a period of time can be financially prohibitive. Awarding outreach participants with a MITA subscription for a year, or even for a month, is a cost-effective way of maintaining participants’ interest in your music beyond the initial contact. We will work with you on discounts for bulk subscription purchases that fit your budget. Consider sending participants weekly emails with “assignments” that follow a custom learning template that you can use and develop year after year. Send quizzes with concert tickets as prizes. MITA can be used with outreach participants ages 6-96, and there are countless ways to mold MITA to your specific outreach goals. If you are stumped or want to bounce ideas off of someone, just contact us. Our team is here to help.
Interest in anything—travel, baseball, cooking—is invariably linked to our inside knowledge. MITA makes no attempt to sell classical music the old-fashioned way by claiming that it brings about “moral improvement” or heightens your social profile. Rather, MITA speaks truthfully about a great tradition whose relevance is often lost in the rush to get attendees to “appreciate” things they have no reason to understand. It affords current and potential audience members the chance to hone their chops quickly and enjoyably, to develop lasting relationships with your music. How can you plug MITA in?
Offer MITA as a subscription and/or donor perk. Write us to inquire about generous discounts on bulk purchases of licenses.
Encourage audience members to download MITA in your newsletters, social media, and blogs. Offer the free MITA Sampler, or work with us to provide discounts on the subscription version.
Dynamic Concert Talks
Use MITA and its powerful multimedia tools for pre/post-concert talks (you might implement some of the ideas for using MITA in outreach programs).
Start MITA “book clubs with music,” attended (and even led) by audience members who meet monthly to discuss issues around classical music, with your organization as a unifying force and MITA as years’ worth of fodder.
Lobby Learning Stations
Set up computer stations in your lobby where attendees can explore music before concerts and at intermissions.
Rare is the staff or board where everyone feels secure in their level of knowledge. MITA’s multi-layered approach, which welcomes novices and challenges experts, offers a means of filling in gaps with maximum efficiency, enjoyment, and long-term benefit.
Bone up on the many contexts in which the music you program was written, whether by time period or for specific styles or works.
Strengthen your sense of connection between individual programs and their relevance to today’s world. Identify hooks about the works and styles of the season that your public would find interesting, converting potential audience members into attendees.
Maintain an integrated resource for music history, theory, and performance—including scores and recordings—for use by musicians, staff, and audience members.
Use MITA as a sounding reference source for new ideas.
Increasingly, musicians are expected to be articulate ambassadors for what they do on stage. Some have had their education overshadowed by time in the practice room. Boards increasingly count on a core of ensemble leaders to help bring in new audiences. MITA is tailor-made for performers who want to up their game quickly and keep it there.